Reinforcing Brand Equity Requires Innovation and Relevance Throughout the Marketing

question 106

True/False

Reinforcing brand equity requires innovation and relevance throughout the marketing program.The brand must always be moving forward with new products and messages,regardless of direction.

---

Definitions:

Negative News Message

Communication designed to convey unfavorable, disappointing, or adverse information to the recipient in a sensitive manner.

Direct Format

A communication method where information is presented clearly and straightforwardly without digression.

Sincere Apology

A genuine expression of remorse and regret towards someone for an error or mistake made, often aimed at mending a relationship.

Indirect Approach

A communication strategy where the main point or request is presented after providing background information or rationale.