Many Tactical Changes to the Marketing Program May Be Necessary

question 143

True/False

Many tactical changes to the marketing program may be necessary to maintain the strategic thrust and direction of the brand,but unless there is some change in the marketing environment,there is little need to deviate from a successful positioning.

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Definitions:

Capitalism

An economic system in which private individuals and businesses own capital goods and the production of goods and services is based on supply and demand in the market.

Economic System

The structured way in which a country or region organizes its economic activities and allocates resources.

Cultural Revolution

The Cultural Revolution was a socio-political movement in China, led by Mao Zedong from 1966 until 1976, aimed at preserving Chinese Communism by purging remnants of capitalist and traditional elements from Chinese society.

Great Leap Forward

An economic and social campaign by the Communist Party of China (1958-1962) aimed at rapidly transforming China into a socialist society and increasing industrial and agricultural production.