There Are a Number of Specific Roles Brands Can Play

question 144

Essay

There are a number of specific roles brands can play as part of a brand portfolio.List and briefly describe the four roles described in the text.

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Definitions:

Acoustical

Related to sound or the science of sound, including its production, transmission, and effects.

Good Eyesight

The ability of the eye to see clearly and distinguish fine details at various distances.

Priming Pheromones

Chemical signals released by organisms to trigger a long-term behavioral or developmental response in other members of the same species.

Chemical Signals

Molecules released by organisms that influence the behavior or physiology of other organisms.