Examlex
The decision as to how to brand new products is especially critical.When a firm introduces a new product,it has three main choices.What are those choices
Functional Benefits
The practical or utilitarian advantages that a product or service offers to customers, typically related to its use or functionality.
Personality Approach
A method that emphasizes understanding individuals through their traits and behaviors.
Experiential Approach
A method focusing on creating experiences for consumers, emphasizing the importance of sensory, emotional, cognitive, and relational values beyond the functional value of a product or service.
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