Apple Computer Achieves Incredible Brand Loyalty Largely by Delivering on Its

question 13

Multiple Choice

Apple Computer achieves incredible brand loyalty largely by delivering on its ________ to "create great things that change people's lives" by combining superior design functionality and style in its products.

• A) brand promise
• B) brand dynamic
• C) brand resonance
• D) brand entity
• E) umbrella branding

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Definitions:

Retroactive Interference

A phenomenon where new memories impair the retrieval of older memories.

Hindsight Bias

The tendency to believe, after an event has occurred, that one would have predicted or expected the outcome, often referred to as the "I-knew-it-all-along" phenomenon.

Proactive Interference

The phenomenon where previously learned information interferes with the recall of newer information.

Retroactive Interference

A cognitive phenomenon where newly learned information interferes with the recall of previously learned information.