Three Pillars That Point to the Brand's Future Value,rather Than

question 14

Multiple Choice

Three pillars that point to the brand's future value,rather than just reflecting its past,are differentiation,energy,and relevance.Differentiation,energy,and relevance combine to determine what is called brand ________.

• A) position
• B) image
• C) depth
• D) knowledge
• E) strength

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Definitions:

Core Values

Fundamental beliefs or guiding principles that dictate behavior and action, forming the foundation of an individual’s or organization's identity.

Keeping an Open Mind

The willingness to consider or accept new and different ideas or opinions without prejudging.

Using a New-Ideas System

The process of implementing a structured approach to generate, evaluate, and implement innovative ideas within an organization.

Requirements for Innovation

The essential conditions and resources needed to support the creation, development, and successful implementation of new ideas, products, or processes.