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What valuable functions can brands perform for the firm
Self-disclosure
The act of sharing personal or private information about oneself with others, which can foster trust and build relationships.
Apology
An expression of regret or sorrow for having done wrong or caused harm, often accompanied by a request for forgiveness.
Relationship Repair
The process of mending or improving a relationship that has experienced conflict, misunderstanding, or estrangement.
Interpersonal Interaction
The exchange of information, feelings, or meaning between two or more people through verbal or non-verbal communication.
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