As a Brand Manager You Would Like to Have Your

question 34

Essay

As a brand manager you would like to have your brand (brand name)to be protectible.Explain what you mean by "protectible" and give an illustration.

Understand the impact of stock transactions on shareholders' equity.

Recognize the limitations of earnings per share (EPS) as a performance measure.

Identify the components of shareholders' equity and their implications on dividend distributions.

Understand the legal considerations in dividend distributions under the Revised Model Business Corporation Act.

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Definitions:

Yield Management

A dynamic pricing strategy that involves adjusting prices based on demand to maximize revenue, often used in hospitality and airline industries.

Demand-Oriented

A pricing strategy where price is set based on the customer's demand for the product or service.

Profit-Oriented

A business approach or strategy primarily focused on generating financial gain and maximizing profit margins.

Target Pricing

A pricing strategy where the selling price is determined based on the estimated price a consumer is willing to pay, rather than on the cost of production or the market average.