If Consumers Do Not Demonstrate Different Responses to Different Brands

question 24

Multiple Choice

If consumers do not demonstrate different responses to different brands within a product category,then the products are essentially commodities or generic versions and competition will probably be based on ________.

• A) emotional attachment
• B) brand awareness
• C) advertising expenditure
• D) price
• E) prestige

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Definitions:

Blended Families

Families formed by the merging of parents with children from previous relationships, creating new kinship bonds.

Physical Custody

A legal term referring to the right of a parent or guardian to have a child live with them.

Legal Custody

Involves the rights and responsibilities of a parent or guardian to make major decisions concerning the child's welfare, including education, healthcare, and religious training.

Blended Families

Families consisting of a couple and their children from this and all previous relationships.