The Result of Positioning Is the Successful Creation of ________,A

question 136

Multiple Choice

The result of positioning is the successful creation of ________,a cogent reason why the target market should buy the product.

• A) an award winning promotional campaign
• B) a customer-focused value proposition
• C) a demand channel
• D) everyday low pricing
• E) strategic window of opportunity

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Definitions:

Shared Values

Fundamental beliefs or principles held in common by a group or individuals.

Beliefs

Convictions or acceptances that something exists or is true, especially without proof.

Culture-as-shared-value Approach

A perspective that views culture as a set of common values and beliefs shared among members of a group.

Central Values

Fundamental beliefs or principles that are of utmost importance to an individual, group, or organization.