According to Aaker,a Particularly Important Concept for Building Brand Equity

question 3

Multiple Choice

According to Aaker,a particularly important concept for building brand equity is ________-the unique set of brand associations that represent what the brand stands for and promises to consumers.

• A) brand knowledge
• B) brand preference
• C) brand identity
• D) brand vision
• E) brandable differences

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Definitions:

Proactive Interference

A phenomenon where old information inhibits the ability to remember new information.

Alzheimer's Disease

A progressive neurological disorder that causes memory loss, cognitive decline, and ultimately, loss of ability to perform even simple tasks, due to brain cell degeneration.

Proactive Interference

The phenomenon where old memories interfere with the recall of new information.

Hindsight Bias

The tendency to believe, after an event has occurred, that one would have foreseen or predicted the outcome, often referred to as the "I-knew-it-all-along" effect.