IBM's E-Business Campaign Not Only Helped to Change Public Perceptions

question 57

Multiple Choice

IBM's e-business campaign not only helped to change public perceptions of the company in the marketplace,it also sent a signal to employees that IBM was determined to be a leader in the use of Internet technology.This is an example of ________.

• A) leveraging secondary associations
• B) linking internal and external marketing
• C) integration marketing
• D) permission marketing
• E) brand tracking

---

Definitions:

Retention

Refers to the ability of an organization to retain its employees over time.

Diverse Employees

Workers from a wide range of backgrounds, including different ethnicities, genders, ages, religions, disabilities, and sexual orientations, contributing to a rich and inclusive workplace culture.

Affirmative Action

Policies or measures aimed at increasing the representation of minorities and women in areas of employment, education, and business from which they have been historically excluded.

Discriminatory

Behaving unfairly towards a person or group of people based on prejudice against their race, sex, age, or other personal characteristics.