There Are Three Main Ways to Convey a Brand's Category

question 51

Multiple Choice

There are three main ways to convey a brand's category membership: announcing category benefits,________,and relying on the product descriptor.

• A) overt publicity
• B) industry trade press
• C) buzz marketing
• D) preference positions
• E) comparing to exemplars

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Definitions:

Tariff Protection

Economic policy of imposing duties on imports to protect domestic industries from foreign competition.

Stronger National Government

Advocacy for or the development of increased powers and responsibilities at the national level, often to improve governance, address national issues, and strengthen national unity.

Foreign Imports

Goods or services that are brought into a country from abroad for sale, which can impact local economies, industries, and trade balances.

Constitutional Convention

A meeting held in 1787 where delegates from the thirteen American colonies agreed upon the United States Constitution.