Points-Of-Parity Are Driven by the Needs of Category Membership and ________

question 139

Multiple Choice

Points-of-parity are driven by the needs of category membership and ________.

• A) loyalty
• B) large margins
• C) guaranteed profits
• D) the necessity of negating competitors' PODs (points-of-difference)
• E) the creation of PODs (points-of-difference)

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Definitions:

Budgeting

The process of creating a plan to spend your money, forecasting future income and expenses.

Plan For The Future

A strategy or approach devised by an individual or organization to achieve long-term goals or to navigate toward a future position.

Direct Labor Budget

A detailed plan that shows the direct labor-hours required to fulfill the production budget.

Required Production

The quantity of goods or products a company needs to produce to meet its planned sales demand.