When Starbucks Introduced Its Tazo Tea Line to Bring in New

question 117

Multiple Choice

When Starbucks introduced its Tazo Tea line to bring in new customers who had never gone to Starbucks because they don't drink coffee, Starbucks was employing a ________ strategy.

• A) market-penetration
• B) new-market segment
• C) geographical-expansion
• D) niche identification
• E) blue-ocean

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Definitions:

Opportunity Cost

The price paid for not selecting the next preferable option when a choice is made.

Architectural Jobs

Employment positions focused on designing buildings and structures, ensuring they are functional, safe, and aesthetically pleasing.

Wage Rate

The fixed amount of money paid to an employee for work performed, typically expressed per hour or piece.

Bowed Out

describes a convex curve in economics, typically referring to an indifference curve or a production possibilities frontier, suggesting increasing opportunity costs.