________ May Be Based on Virtually Any Type of Attribute

question 12

Multiple Choice

________ may be based on virtually any type of attribute or benefit.For example,FedEx uses "guaranteed overnight delivery" and Nike uses "performance."

• A) Points-of-parity
• B) Points-of-difference
• C) Points of conflict
• D) Points of defensibility
• E) Points of service

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Definitions:

Serous Fluid

A clear, pale yellow bodily fluid that fills the space between the membranes lining internal body cavities and organs.

Vesicle

A small fluid-filled bladder or sac within the body or on its surface, often referring to structures in cell biology or dermatology.

Entropion

A medical condition in which the eyelid folds inward, causing irritation and discomfort due to eyelashes rubbing against the eye.

Ectropion

A medical condition where the lower eyelid turns outward, exposing the inner surface.