Points-Of-Parity Are Driven by the Needs of Category Membership and ________

question 139

Multiple Choice

Points-of-parity are driven by the needs of category membership and ________.

• A) loyalty
• B) large margins
• C) guaranteed profits
• D) the necessity of negating competitors' PODs (points-of-difference)
• E) the creation of PODs (points-of-difference)

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Definitions:

Outsourcing

The business practice of hiring a party outside a company to perform services or create goods that traditionally were performed in-house by the company's own employees.

Selling Process

A series of steps taken by a salesperson to persuade a potential buyer to purchase a product or service, ranging from prospecting to closing the sale.

Hypothetical Situation

An imagined scenario used to illustrate a concept, explore a potential outcome, or solve a problem through discussion.

Customize

The act of modifying or building a product or service according to the customer's individual preferences or needs.