One Common Difficulty in Creating a Strong,competitive Brand Positioning Is

question 16

Multiple Choice

One common difficulty in creating a strong,competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________.

• A) negatively correlated
• B) positive correlated
• C) neither positive nor negatively correlated
• D) inversely correlated
• E) unable to be correlated

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Definitions:

Loaded Question

A fallacy that assumes a particular answer to another unasked question.

Unwarranted Assumption

An argument based on a premise which lacks evidence to support it, leading it to be erroneous.

Natural

Existing in or derived from nature; not made or caused by humankind.

Good

A concept that denotes positive moral qualities, beneficial outcomes, or something that is desirable and approved of in a society.