All of the Following Are Considered to Be Among the "Six

question 12

Multiple Choice

All of the following are considered to be among the "six brand building blocks" EXCEPT ________.

• A) brand salience
• B) brand performance
• C) brand imagery
• D) brand feelings
• E) brand pride

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Definitions:

Reinforcement-Affect Model

A psychological theory suggesting that the emotional response to a stimulus reinforces behavior, influencing subsequent actions or attitudes.

Dynamogenic Theory

A concept suggesting that the presence of others in a competitive environment increases an individual's motivation and energy level, leading to improved performance.

Triplett

Norman Triplett, a psychologist recognized for his work on social facilitation, showing how the presence of others affects performance.

Competitive Instinct

The innate or developed drive to compete and strive for success against others.