Points-Of-Parity Are Attributes or Benefits Consumers Strongly Associate with a Brand

question 119

True/False

Points-of-parity are attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand.

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Definitions:

Exact Replications

The process of exactly duplicating a study or experiment to verify its results.

Permeable

Characterized by the ability to allow substances or influences to pass through.

Neurotic Behavior

A range of psychological behaviors characterized by anxiety, phobias, or other mental health disturbances that are not psychotic.

New Experiences

Encounters or activities that are novel and different from what has been previously known or done.