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In choosing points-of-difference,one of the primary considerations is that consumers find points-of-difference desirable.There are three key consumer desirability criteria for points-of-difference.What are those three criteria
Household Production
Economic activities and tasks performed within the home, such as cooking and cleaning, contributing to the family's welfare but not counted in formal GDP.
Sunk Cost
Expenses already paid that cannot be retrieved and should not affect upcoming business choices.
Specialized Resources
Resources that are particularly suited or adapted for specific tasks or industries, leading to efficiencies in production and increased economic output.
Opportunity Cost
The cost of forgoing the next best alternative when making a decision, representing the benefits one misses out on.
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