Companies Normally Develop Product Lines Rather Than Single Products and Require

question 78

Multiple Choice

Companies normally develop product lines rather than single products and require sellers to establish ________ quality differences between price steps within the line.

• A) imaginary
• B) actual
• C) perceived
• D) monetary
• E) none of the above

---

Definitions:

Professional Bureaucracy

A decentralized form of organization that emphasizes the expertise of the professionals in the operating core of the organization.

Machine Bureaucracy

A moderately decentralized form of organization that emphasizes support staff differentiated from the line operations of the organization, limited horizontal decentralization of decision making, and a well-defined hierarchy of authority.

Adhocracy

A selectively decentralized form of organization that emphasizes the support staff and mutual adjustment among people.

Adhocracy

An organizational structure that is flexible, non-hierarchical, and adaptable, often employed to spur innovation and adapt quickly to changes.