Markets Often Need Modification to Be Able to Grow and Flourish.When

question 116

Multiple Choice

Markets often need modification to be able to grow and flourish.When AARP began to recruit members that were 50-55 years of age instead of pursuing their normal target market of 65+ seniors,it was using a market modification strategy called ________.

• A) converting nonusers
• B) entering new market segments
• C) winning competitors' customers
• D) value vision
• E) age discounting

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Definitions:

Gifted

Individuals, particularly children, who exhibit high aptitude or competence in one or more domains at a level significantly beyond their age peers.

Evil Spirit

A malevolent entity believed in many cultures to be the cause of misfortune or harm to individuals.

Dangerous

Characterizes something or someone that poses a threat of harm, injury, or damage.

Neurosis

A term for mental health issues characterized by high levels of stress and anxiety but not involving losing touch with reality.