There Are Three Key Consumer Desirability Criteria for Creating Points-Of-Difference

question 98

Essay

There are three key consumer desirability criteria for creating points-of-difference.When the Westin Stamford hotel in Singapore advertised that it was the world's tallest hotel,it attempted to create a point-of-difference.The hotel may not have been successful in its attempt to create its POD because of which consumer desirability criteria associated with PODs

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Definitions:

Chronic Intermittent Disorder

A condition characterized by recurrent episodes of illness or adverse symptoms that appear and disappear over time.

Bronchial Tubes

The air passages that lead from the trachea (windpipe) to the lungs, facilitating the flow of air during respiration.

Asthma

A chronic disease that causes constriction of the bronchial tubes, preventing air from passing freely and causing wheezing and difficulty breathing during attacks.

Chronic Lung Diseases

A broad term encompassing persistent respiratory problems that obstruct airway flow and affect lung function, such as COPD and asthma.