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An Alternative to Being a Market Follower in a Large

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An alternative to being a market follower in a large market is to be a leader in a small market.This type of competitor is called a(n) ________.


Definitions:

Off-Price Retailing

Selling brand-name merchandise at lower than regular prices.

Final Selling Price

The final amount at which a product is sold to the consumer, including all discounts, offers, and added taxes.

Retailer's Cost

The total expenses incurred by a retailer in acquiring goods for sale, not just the purchase price, but also including shipping, storage, and other costs.

Brand-Name Merchandise

Products that are recognized and sold under a well-known, established brand name, often associated with higher quality and consumer trust.

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