The Customer Will Judge the Offering by Three Basis Elements

question 24

Multiple Choice

The customer will judge the offering by three basis elements: ________,services mix and quality,and price.

• A) performance
• B) salespeople
• C) price
• D) product features and quality
• E) none of the above

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Definitions:

FTC

The Federal Trade Commission, a U.S. government agency focused on consumer protection and maintaining competition.

Estate Settlement

The process of managing and distributing a deceased person's assets according to their will or state laws if there is no will.

Real Estate Brokers

Licensed professionals who arrange real estate transactions, putting buyers and sellers together and acting as their representatives in negotiations.

Phonebook

A printed listing of individuals' and organizations' telephone numbers, addresses, and sometimes additional information, grouped geographically.