Because Service Decisions and Arrangements Are Often Made Away from the Actual

question 130

Multiple Choice

Because service decisions and arrangements are often made away from the actual service location,brand ________ becomes critical.

• A) design
• B) slogans
• C) image
• D) recall
• E) remind

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Definitions:

Nonsystematic Variance

Nonsystematic variance, also known as unsystematic risk, is the portion of an investment's risk that is attributable to the specific risk of its issuer and can be mitigated through diversification.

Security Market Line

A graphical representation of the capital asset pricing model, showing the expected return of an investment as a function of its systemic risk.

Nonsystematic Risk

The risk associated with an individual asset or investment, resulting from factors specific to its issuer's performance and not the broader market.