A Product Line Can Also Be Lengthened by Adding More

question 38

Multiple Choice

A product line can also be lengthened by adding more items within the present range.There are several motives for line filling: ________,trying to satisfy dealers who complain about lost sales because of missing items in the line,trying to utilize excess capacity,and others.

• A) responding to senior management wishes
• B) responding to consumer wishes
• C) reaching for incremental profits
• D) reaching for incremental capacity
• E) responding to sales-force demands

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