Francis Kelly and Barry Silverstein Define a ________ as One

question 41

Multiple Choice

Francis Kelly and Barry Silverstein define a ________ as one that stands out,not just in its own product category but from all other brands,and that achieves significant results in the marketplace.

• A) point-of-difference
• B) breakaway brand
• C) point-of-parity
• D) negatively correlated brand attribute
• E) fragmented market

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Definitions:

Capital Formation

The process of building up the physical and financial assets of an economy for the production of goods and services.

Manufacturing

The process of converting raw materials, components, or parts into finished goods that meet a customer's expectations or specifications.

Services

Intangible products such as accounting, banking, cleaning, consultancy, education, insurance, expertise, medical treatment, or transportation.

Brain Drain

Refers to the emigration of highly skilled or qualified people from a particular country or region to another, often for better pay or conditions.