Price-Setting Logic Must Be Modified When the Product Is Part

question 116

Multiple Choice

Price-setting logic must be modified when the product is part of a product mix.In that case,the firm searches for a set of prices that ________ profits on the total mix.

• A) are ineffective on total
• B) have no effect on total
• C) maximize
• D) minimize
• E) capitalize upon

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Definitions:

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