Services Can Be Judged on Customer Importance and Company Performance

question 22

Multiple Choice

Services can be judged on customer importance and company performance.________ is used to rate the various elements of the service bundle and identify what actions are required.

• A) SERVQAL
• B) Consumer-quality analysis
• C) Importance-performance analysis
• D) Key-service indices analysis
• E) Reliability-service indices analysis

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Definitions:

Revenue

The total income generated from normal business operations, including sales of goods and services before any expenses are subtracted.

Withdrawals

The removal of funds from a bank account or the taking out of cash or assets from a business by its owner for personal use.

Assets

Economic resources owned or controlled by a business, expected to bring future benefits.

Assets

Resources owned by a company or individual, including cash, inventory, properties, and equipment, that are expected to provide future economic benefits.