The Potential Disadvantages of ________ Are the Risks and Lack

question 145

Multiple Choice

The potential disadvantages of ________ are the risks and lack of control from becoming aligned with another brand in the consumers mind.Consumer expectations about the level of involvement and commitment are likely to be high,so unsatisfactory performance could be very negative for the brands involved.

• A) co-branding
• B) primary service features
• C) values
• D) perceptions
• E) pricing

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Definitions:

Specialization

The process of focusing on a narrow area of expertise, enhancing efficiency and proficiency in performing specific tasks or roles.

Hierarchy

A system or organization in which people or groups are ranked one above the other according to status or authority.

Centralization

The concentration of decision-making authority at the upper levels of an organization.

Specialization

The process of focusing on and becoming expert in a specific area of knowledge or activity.