Marketers Must See Themselves as Benefit Providers

question 21

Multiple Choice

Marketers must see themselves as benefit providers.For example,when a shopper purchases new shoes,he/she expects the shoes to cover his/her feet and allow them to walk unobstructed.This is an example of what level in the consumer-value hierarchy

• A) Pure tangible good
• B) Basic product
• C) Augmented product
• D) Potential product
• E) Consumption system

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Definitions:

Coupons

Vouchers or codes that offer a discount or rebate on the purchase of products or services.

Arbitrary Approach

A method based on individual judgment or preference rather than objective logic or system.

Promotion Mix

The combination of promotional tools used by an organization, including advertising, sales promotion, public relations, personal selling, and direct marketing.

Objective And Task

A method in advertising and marketing involving the setting of objectives and determining the tasks necessary to achieve them.