Services Cannot Be Seen,tasted,felt,or Heard Before They Are Bought

question 107

Multiple Choice

Services cannot be seen,tasted,felt,or heard before they are bought.To reduce uncertainty,buyers will look for evidence of quality.They will draw inference about quality from place,people,and price they see.Therefore,the service provider's task is to "________."

• A) communicate value
• B) manage the evidence
• C) go full speed ahead
• D) provide high touch, high price
• E) none of the above

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Definitions:

Exporters

Individuals or companies that sell goods or services produced in one country to buyers in other countries.

Importers

Businesses or individuals that buy goods or services from foreign countries for use in their home country.

Western European Countries

Nations located in the Western part of Europe, including France, Germany, Spain, and the United Kingdom, known for their developed economies and democratic governments.

European Union (EU)

A political and economic union of 27 European countries that are located primarily in Europe, aiming to ensure free movement of people, goods, services, and capital.