Services Cannot Be Stored

question 99

Multiple Choice

Services cannot be stored.This concept is unique to service marketers and is called ________.

• A) standardization
• B) heterogeneity
• C) perishability
• D) intangibility
• E) none of the above

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Definitions:

Defective Parts

Components or elements that have flaws or imperfections which prevent them from functioning as intended.

Remedies

Legal solutions provided by a court to enforce a right, impose penalties, or make another court order to impose its will.

Repair or Replacement

Options often provided to consumers as remedies for defective products, entailing either fixing the defective item or providing a new one.

Right to Cure

The legal right or opportunity given to a party to rectify or correct a breach of contract or agreement before facing potential penalties or legal action.