As a Market Follower Strategy,the ________ Copies Some Things from the Leader

question 30

Multiple Choice

As a market follower strategy,the ________ copies some things from the leader but maintains differentiation in terms of packaging,advertising,pricing,or location.This strategy is tolerated by the market leader as long as the follower's aggressiveness does not mount.

• A) counterfeiter
• B) cloner
• C) imitator
• D) adapter
• E) innovator

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Definitions:

Marketing

The process of promoting, selling, and distributing a product or service, including market research and advertising.

Deep Level Diversity

Differences among individuals at a more profound level, such as values, beliefs, and attitudes, as opposed to observable demographic differences.

Observable Demographics

Characteristics of populations that can be seen or measured, such as age, gender, income, and education level, often used in research and marketing.

Job Security

The probability that an individual will keep their job; a secure job has a low risk of termination at the will of the employer.