Because a Physical Product Does Not Exist,the ________ of the Service

question 62

Multiple Choice

Because a physical product does not exist,the ________ of the service provider are especially important.

• A) characteristics
• B) logos
• C) physical facilities
• D) brand images
• E) colors

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Definitions:

Psychographic Variables

Characteristics of consumers or markets based on interests, lifestyles, attitudes, and values for segmentation purposes.

Segmentation Bases

Criteria or variables used for dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing mixes.

Psychographic Segmentation

A marketing technique that divides consumers into sub-groups based on shared psychological characteristics, values, attitudes, interests, or lifestyles.

Subjective Mental Attributes

Personal, individual characteristics or perceptions that are influenced by one's own mind and experiences.