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Marketing Academics and Consultants Jeffrey Rayport and Bernie Jaworski Believe

question 15

Essay

Marketing academics and consultants Jeffrey Rayport and Bernie Jaworski believe that to deliver high levels of customer-perceived value,any customer-service interface should excel on four dimensions.Define the term "customer-service interface" and identify the four dimensions on which it should excel.


Definitions:

Amygdala

A part of the brain involved in the processing of emotions, including fear, pleasure, and anger.

Implicit Association Test

A psychological test designed to reveal underlying attitudes or biases by measuring the speed of people’s associations between concepts.

Amygdala

A part of the brain's limbic system involved in emotion, particularly in the processing of fear-related stimuli.

Black Faces

A term that could relate to representation and perceptions of Black individuals in visual media and societal contexts, depending on context it may be used differently.

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