Services Cannot Be Seen,tasted,or Felt Before Purchase

question 48

Essay

Services cannot be seen,tasted,or felt before purchase.The challenge to marketers of services is to "tangibilize the intangible" and "manage the evidence." What do these statements really mean for a marketer of a service firm

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Definitions:

Older Patient

Refers to an individual of advanced age receiving medical care, often with considerations for their specific health needs and vulnerabilities.

Frequent Pauses

Short breaks or interruptions occurring repeatedly within a process or activity, often to enhance performance or safety.

Tracheal Suctioning

A procedure to clear the trachea (windpipe) of secretions or blockages by inserting a catheter through the mouth, nose, or tracheostomy.

Instill Normal Saline

The process of introducing a saline solution into a body cavity or tissue for therapeutic purposes.