As a Newly Hired Marketing Associate,you Have Asked Your Boss

question 113

Essay

As a newly hired marketing associate,you have asked your boss if the firm has service-quality specifications spelled out for ensuring exceptional customer service.His answer is "no,we all know what the consumer expects; after all,we have been doing this for over 30 years." Recalling your marketing management services marketing chapter,you identify this attitude as a factor leading to the creation of what gap in the service-quality model

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Definitions:

Balance Of Trade

The difference between the value of a country's exports and the value of its imports over a certain period, reflecting the country's trade surplus or deficit.

Current Account Deficit

When a country's total imports of goods, services, and transfers exceed its total exports.

Foreigners

Individuals or entities from one country who are living in, conducting business, or present in another country.

Assets

Resources owned by an individual or business that have value and can be used to meet debts, commitments, or legacies.