Developing Brand Strategies for a Service Brand Requires Special Attention

question 40

Essay

Developing brand strategies for a service brand requires special attention to the elements of branding and marketing.Explain why it is different for branding a service versus a tangible product.

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Definitions:

Sphincters

Circular muscles that constrict passages or openings in the body, regulating the flow of substances within various organs.

Cartilage

Firm, smooth, resilient, nonvascular connective tissue.

Fauces

Space between the cavity of the mouth and the pharynx.

Gastric Phase

A phase of digestion that occurs in the stomach, initiated by the presence of food, which triggers acid secretion and gastric enzyme activity.