If We Say That Services Cannot Be Seen Before Purchase,forcing

question 146

Multiple Choice

If we say that services cannot be seen before purchase,forcing customers to look for other clues to assess service quality,we mean that services are _________.

• A) intangible
• B) inseparable
• C) perishable
• D) variable
• E) none of the above

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Definitions:

Distribution Sources

Channels or intermediaries through which products or services are made available to consumers.

Franchisor

A business entity that grants a license to a third party for the conducting of a business under the franchisor's marks, name, and business model.

Franchise Agreement

A legal contract between a franchisor and franchisee, outlining the terms for operating a franchised business.

Advertising Restrictions

Regulations or limitations on the manner, extent, or content of advertising for certain products or services.