Moving to More Intensive Distribution to Increase Coverage and Sales

question 25

True/False

Moving to more intensive distribution to increase coverage and sales may help in the short term,but it can hurt long-term performance by encouraging retailers to compete aggressively.

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Definitions:

Dairy Products

Foods made from milk, including but not limited to cheese, yogurt, milk, butter, and ice cream, which are produced by mammals such as cows, goats, and sheep.

Chain-Style

A business model that involves establishing multiple outlets under the same brand and management, typically in different locations.

Federal Franchise Rule

A regulation established by the Federal Trade Commission that requires franchisors to provide full disclosure of material facts to prospective franchisees.

Contract Law

The body of law that governs agreements, obligations, and remedies between parties.