For a Brick-And-Click Company to Add E-Commerce to Its Marketing

question 63

Essay

For a brick-and-click company to add e-commerce to its marketing mix,the firm must be aware that it creates the threat of a backlash from its channel partners.The question remains: How to sell both through intermediaries and online Three strategies for successfully answering this question were postulated in the chapter.List and briefly define these three strategies.

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Definitions:

Micro Practice

A scope of social work practice focusing on individual or small group interactions and interventions.

Mezzo Practice

Social work practice focused on small to medium-sized groups, including families and other small groups, moving between the individual focus of micro practice and the broader community focus of macro practice.

Macro Practice

Social work practice focused on large-scale social processes and structures, aiming to instigate systemic changes through policy advocacy, program development, and community organization.

Emphasizing Strengths

The practice of focusing on and leveraging an individual's or group's strong points and abilities in various contexts.