When Managing a Hybrid Channel,the Channel Manager Must Ensure That

question 107

Multiple Choice

When managing a hybrid channel,the channel manager must ensure that these different channels work seamlessly in the consumer's opinion.When the consumer can order a product online and pick it up at the nearby retail store or be able to return the Internet-ordered product to the retail store,we state that the channel has ________.

• A) channel strong core operations
• B) channel integration
• C) channel synergy
• D) channel cooperation
• E) channel committing to TQM

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Definitions:

Adverse Selection

A situation in insurance and other markets where buyers and sellers have different information, leading those more likely to produce negative outcomes to participate more actively.

Quality Assurance

The process of ensuring that products and services meet certain quality standards or requirements before they are offered to customers.

Used Cars

Pre-owned vehicles that have had one or more retail owners before being put up for sale again.

Moral Hazard

The situation in which one party engages in risky behavior knowing that it is protected against the risk because another party will bear the cost.