VKasturi Rangan Defines Channel Stewardship as the Ability of a Given

question 148

True/False

V.Kasturi Rangan defines channel stewardship as the ability of a given participant in a distribution channel to create a go-to-market strategy that simultaneously addresses customers' best interests and drives profits for all channel partners.

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Definitions:

Pushing the Law

refers to the act of attempting to extend or apply legal boundaries and rules to their limits, often for strategic or advocacy purposes.

Procedural Justice

The fairness of the processes that lead to outcomes or decisions, fostering a sense of justice based on transparency, consistency, and impartiality.

Policies and Rules

Established guidelines and procedures set by organizations or institutions to dictate acceptable behavior and actions, ensuring orderly function and compliance with standards.

Fairly Applied

A principle ensuring policies, rules, and decisions are implemented in a just, equitable, and unbiased manner.