Rolex Is Very Selective When Choosing the Retailers That Will

question 126

Multiple Choice

Rolex is very selective when choosing the retailers that will sell its watches.The company needs to view its retailer in the same way as it views its end users.The firm needs to determine intermediaries' needs and construct a channel positioning such that its channel offering is tailored to provide ________ to these retailers.

• A) customer responsiveness
• B) superior value
• C) integrated marketing communications
• D) market logistics
• E) supply chain management

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Definitions:

Limited Partner

An investor in a limited partnership, who contributes capital but does not take part in management and is only liable to the extent of their investment.

State Statute

A state statute is a law enacted by the legislative branch of a state government, applicable within the jurisdiction of that state.

Limited Partnerships

A form of partnership composed of one or more general partners who manage the business and are personally liable for partnership debts, and one or more limited partners who contribute capital and share in profits but are not involved in day-to-day operations and have limited liability.

Surnames

Last names or family names used to identify individuals, often passed down through generations.