Which of the Following Is NOT One of the Advantages

question 70

Multiple Choice

Which of the following is NOT one of the advantages of having an integrated marketing communications program

• A) It forces management to think about how the company communicates.
• B) It forces management to think about every way the customer comes in contact with the company.
• C) It produces greater sales impact.
• D) It increases consumer involvement.
• E) It produces stronger message consistency.

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Definitions:

Desirable Response

An ideal or targeted reaction or behavior that therapy aims to elicit from a client in specific situations.

Stimulus Control

A behavioral intervention technique involving the alteration of environmental factors to modify a specific behavior by manipulating the cues that trigger it.

Antecedent Cues

Environmental or psychological triggers that precede and potentially influence an individual's behavior or emotional state.

Learned Pattern

Behaviors or responses that are acquired through observation, experience, or teaching.