As a Marketing Intern,your Job Is to "Hang Out at the Mall

question 90

Multiple Choice

As a marketing intern,your job is to "hang out at the mall" and note the percentage of people who enter a particular store versus those who pass by it.This is an example of _________ for retailers.

• A) measuring advertisement effectiveness
• B) measuring foot traffic at the mall
• C) measuring consumer shopping patterns
• D) measuring retail sales effectiveness
• E) measuring retail locations

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Definitions:

Lead Time

The time interval between the initiation and completion of a process, such as the period from ordering to receiving a product.

Customer Equity Ratio

A metric that measures the total value of a company's customer relationships, estimating future revenue and profitability from its customer base.

CRM Program

A strategic approach that combines customer relationship management practices, policies, and technologies to manage and analyze customer interactions and data.

Calculating Value

The process of determining the worth or significance of an item, service, or action.