Creative Strategies Are How Marketers Translate Their Messages into a Specific

question 13

Multiple Choice

Creative strategies are how marketers translate their messages into a specific communication.Creative strategies can be broadly classified as involving either informational or ________ appeals.

• A) branded entertainment
• B) point-of-purchase
• C) advertorials
• D) transformational
• E) individualization

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Definitions:

Workers

Individuals employed by others or working on their own to earn a living through the provision of goods or services.

Identity

“The conception of the self reflexively and discursively understood by the self” (Kuhn, 2006, p. 1340); the story of the self that we tell to both ourselves and others.

Social

Relating to society or its organization, emphasizing the interactions and relationships among individuals within a community.

Fixed

Something that is set or determined without change; often refers to something that is stationary or has a permanent position.